Naksh Technologies’s Guide on How to Improve Your Local Rankings
For searchers in need of products and services, convenience and speed are top priorities. As a result, Google has been putting more emphasis on local search to ensure that users are finding speedy solutions to their needs. Good local rankings are essential for any business website looking to compete in today’s increasingly localised search landscape.
How to Improve Your Local Rankings
What are Local Rankings?
Local search rankings are those related to the geographic location of the user performing a search. These rankings can occur when a user includes a local keyword in their search, such as “computer repairs central London” or “Mexican restaurants near me”, or when the search engine determines the user’s location based on data from their device.
What is Local SEO?
Local search engine optimisation focuses on optimising a website to be found in local search results. More brands and agencies are turning their focus on local SEO marketing tactics. These tactics are geared towards improving visibility for businesses in their local communities, making users aware of the services that are available near them.
A local SEO strategy is especially good for business owners with “brick and mortar” business premises, who are looking to market themselves to potential customers in a specific geographic location.
Here are a few smart ways to improve your local search rankings and ultimately boost the visibility of your business to local clients.
1. Leverage the Google Local Pack
The Google Local Pack (also known as the Local 3-Pack) is the method Google uses to display the top relevant results for local searches. Users will see a map and a 3-point list of businesses with their NAP information. This makes it especially easy for mobile searchers to find your business.
2. Create Quality Content with a Local Focus
Local SEO isn’t different to “regular” SEO – content is still key, it just requires a local focus. As with all content, your onsite content needs to add value and answer searchers’ questions
3. Find Local Link Building Opportunities
Link building plays an important role in improving your local rankings as well. Local links are specifically added with the aim of building relevance for the business website’s location, by speaking to a local audience.
Local link building opportunities tend to be more limited than general link building opportunities. You’re essentially looking to rank for local keywords with lower search volume, and you’ll be working with small local websites which have lower authority than major national or international sites.
4. Keep Your NAP Details and Business Hours Up to Date
NAP stands for Name, Address, and Phone Number. Keeping these business details updated is critical for any business looking to improve their local search results. You can’t establish a reputation for yourself in your geographic location if customers (and Google) don’t know where to find you. Search engines take NAP information into account when determining which companies to show in the SERPs for locally targeted searches.
5. Pay Attention to the User Experience or Journey
Where does the “user journey” start? Most people would say it begins when a user enters their first query or visits the business’ website for the first time – but it’s actually a little earlier than that.
The user journey (or user experience) starts when a potential customer first sees a brand. This could be online in the SERPs or at a physical brick and mortar location.
6. Optimise Your Google My Business Listing
Google My Business (formerly Google Places and Google Local) is a free Google tool designed to help you manage your online presence across the search engine. Your GMB listing can have a big impact on your local brand visibility.
Once you create your listing, Google will generate a Google Maps location that will synchronise with traditional Google Search, to make your business more easily searchable and accessible. Not only that, Google Knowledge Graph will also use your GMB information to help generate details for its database.
7. Use Reviews to Build Your Reputation Online
More and more customer journeys in the digital era include the posting of online reviews. Earning positive reviews will help to boost your business’ reputation and credibility. It’s an essential part of any modern-day marketing strategy.
Deloitte states that an amazing 97% of customers say their final decision is influenced by reading a review.
By correctly optimising and positioning your business for local search, you can make sure your site will be seen in the right place, at the right time, by the right people. Any brick and mortar business wanting to stand out from their competitors need to make sure they’re harnessing Google’s local search landscape in a smart, strategic way.
Search engine optimisation services from Naksh Technologies Pune will take local search into account, to help more searchers in your area to find the products and services you’re offering.
To know more
Give Us Call -020 41268560
Naksh Technologies
Office No 303,3rd Floor,
Siddhivinayak Keshar Complex,
Near Old Zilla Parishad,431, Station Rd,
Somwar Peth Pune, Maharashtra 411011
Mail Us- [email protected]