Keeping Up with Voice Search SEO in 2019

“OK, Google. What is the weather like today?”

Voice search is an innovative technology that many people are using to simplify their online searches using just their voice and their smart device. Although invented in the early 1950s, the concept of voice search has seen a significant increase in popularity over the last five years. With the sales of home voice assistants on the rise, voice search is eventually going to dominate search engine optimization.

In simple words, Voice search is a process to explore info, products, services, etc, on search engines through voice commands. When you pronounce the request, the auto speech recognition system (ASR system) converts the audio signal into text and you get results for the same. Any voice request goes through four stages of recognition- Filtering, Digitization, Analysis and Identifying “data patterns.

So, we can say that SEO is an incredibly fast-growing industry. Sometimes, in order to be aware of all the latest innovations and make the most use of that, you need to spend a lot of time on it.

Keeping Up with Voice Search SEO in 2019

Optimizing Your Website for Voice Search

Voice assistants, including Amazon’s Alexa, Microsoft’s Cortana, Google Assistant, and Apple’s Siri, are embedded into nearly every smart device. With this significant digital trend comes an adjustment to content on websites all over the world. Because of the growing use of voice search, businesses need to stay up-to-date and ensure their site has voice search capabilities. Without these capabilities, businesses will lose a vast audience when trying to reach new customers. When speaking to a voice assistant versus typing on a computer or phone, an individual is going to ask Google their questions in a different manner, using different phrases. Let’s look at some ways you can adjust your keywords and phrases to be compatible for voice search.

Featured Snippets

Ever conduct a Google search and have a result snippet appear? Google tends to favor information in a bulleted or numbered format on sites, causing them to be the most recognized in featured snippets. For voice search, voice assistants generally read featured snippets to the user as a response to their question. Take a look at this example for “how do you make a pumpkin pie?”

Although there is no definitive way to attain a featured snippet spot, there are best practices that you should follow. First, include schema markup on your website to assist search engines in providing relevant information for users. The more relevant the information on your website is to a search, the more opportunities your site will have to be featured in a snippet. Also, the information on your website should be clear and concise. Because Google features the best, most relevant answer to a search, your website’s information must be understood easily by consumers.

In addition to incorporating schema markup throughout your site, there are other factors such as page authority and engagement that can contribute significantly to reaching the top spot. The higher your website organically ranks in search engines, the better the chance your page may appear as a featured snippet.

Focus on Local SEO

Approximately 40% of all Google searches are conducted with local intent. Claiming a Google My Business listing for your business will direct these user searches to your business and ultimately increase your chances of ranking for voice search. In addition to claiming a GMB listing, it is essential to also use location-specific language throughout your site’s most influential aspects, such as main headings, meta-descriptions, and browser titles.

Stay Relevant in 2019

The rapid growth of voice search means that optimizing your website is vital for keeping your online presence relevant in 2019. Consumers are consistently relying on voice search as it allows them to multitask, get answers and information quickly, and overall, makes life easier. Optimizing your website now will allow you to stay ahead of the competition, and may result in increased brand traffic and growth for the future.

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