Types Of Digital Marketing
Digital marketing are all marketing activities that use an electronic device or the Internet. When it comes to digital marketing, it seems we are all familiar with the term. We probably also feel we should be doing more of it, what with over 4 billion Internet users worldwide.
If you are not sure what exactly digital marketing is, you are definitely not the only one. The search “digital marketing” on Google returns over 2 billion (!) results.
Below, we take a deep dive into 7 essential types of digital marketing, and explain how you can use them to your best business advantage.
Types Of Digital Marketing
1. Search engine optimisation (SEO)
Search engine optimisation pretty much does what it says on the tin: It takes into account on-page and backend factors to ensure your business ranks as highly as possible in search results for key terms.
To understand SEO, you need to know a little about how a search engine works. A search engine will decide upon you site’s position on the Search Engine Results Page (SERP) depending on how well the content on your site matches the search term.
What are the benefits of SEO?
- It’s free (unless you invest in an expert, or an assisting tool)
- It’s efficient
- It gets your website where it needs to be, ie: at the top of the SERP
- It’s relatively easy to do (the plug-ins above are really helpful and will give loads of advice on how to make the most of the service they offer).
2. Pay-per-click (PPC)
PPC (Pay Per Click) is a form of online advertising that charges the advertiser each time a user clicks on one of their online ads.
The paid search ad is the most common type of PPC advertising. Such ads appear on the search engine results page of those specifically searching for something to buy.
What are the benefits of PPC?
- PPC is a targeted form of advertising that’s directly relevant to the user intent
- PPC makes your brand visible to the right people, at the right time
- PPC is highly measurable, so you can see what’s going well and what needs tweaking with great efficiency
3. Display advertising
Display advertising is a form of paid, digital marketing, designed to increase the click-through rate to your business landing page.
Through the clever combination of striking imagery, well-written copy, animation, and even video content, display advertising is most commonly used to increase brand awareness.
Display ads can also be used to generate new customers as they’ll lead potential customers to a landing page via a click-through path. The point of a display ad is to engage the potential buyer by developing their interest in your product or service.
What are the benefits of display advertising?
- Display advertising is a highly targeted form of advertising and often generate a high conversion rate
- Display ads are relevant and often highly ‘clickable’
- Display advertising will be a familiar for of advertising to the customer, increasing its ‘trustability’ factor
4. Content marketing
Content marketing uses a variety of mediums (namely, graphics, editorial and video) to entice your buyer onto your site via interesting blog posts, great imagery or cool videos. And it’s not to be sniffed at: according to a survey carried out by Marketing Profs, 72% of marketers consider relevant content creation to be the most effective SEO tactic.
So, according to the professionals, if you want your site to land at the top of the SERP, great content that hits the SEO-nail on the head is the best way to do so.
What are the benefits of content marketing?
- Content marketing is relatively cheap (if you have in-house capacity, if not, compare marketing agencies via our form)
- Content marketing is a great way to create an authentic brand narrative
- Good content is entertaining to create and can really boost your business’ status both on and offline
5. Social media (paid)
Paid social boosts your website (or brand profile) presence in third party feeds and pages via sponsored content or advertising. For example, if you take a scroll down your newsfeed, you might notice that some posts are tagged ‘sponsored’, such tagged posts are paid social in action.
Video advertisement, boosted posts and optimised adverts (designed to generate more clicks) are all examples of paid social media. Paid social essentially gives any post a kick directly into the sightline of any business’ specific demographic, making sure your post is seen by the people that matter most: your customers.
What are the benefits of paid social media marketing?
- Your posts will reach far and wide
- It’s a relatively low-cost way of gaining more visibility for your brand
- It’s not too complicated
Email marketing works by managing the customer’s previous engagement with your brand and communicating with them accordingly. Email marketing is an efficient way of communicating with your customers by landing right in their inbox, and is an umbrella term that describes the sending of emails – from those with commercial intent, to those more tightly aligned to a strategy of brand awareness.
What are the benefits of email marketing (CRM)?
- The impact of an email marketing campaign is directly measurable, and therefore optimisable
- Typically, over 50% of all Internet users check their inbox, or send an email every day (Crossware)
- Email marketing allows you to personalise each customer journey
- It’s a budget-friendly marketing option
7. Social media (organic)
Organic social media marketing refers to social media activity that occurs without a paid promotion. This means creating a business account on platforms such as Twitter, Facebook, Instagram, Pinterest, YouTube, LinkedIn (or any other social media platform).For example, when you make a post on your own Twitter, you’d use relevant hashtags, or @ tags, to keep what you’re posting engaging and relevant. The same principle applies to using social media for your business.
What are the benefits of organic social media marketing?
- Well, the main benefit is that it’s completely free
- Organic social media marketing allows you to connect with your audience on a personal level
- It’s relatively straightforward
- Over 21 million people use social media in the UK, so both your customers and your staff should be comfortable using social media to interact with a brand
This is All Types Of Digital Marketing
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